Why do we continue to stress good branding practices and the connection between having a strong brand and successful digital advertising and promotion? Simple: Branding = effective digital communication and effective digital communication = more new customers, a higher value for your company, improved company recognition, increased company trust and creates motivation for your team.
A strong brand can help your business to grow and prosper. Here are five reasons that a solid brand is important to your organization:
1. FIND NEW CUSTOMERS
Branding enables your company to get referral business. Clients need to remember your name or tag line, or where you are located to refer a customer to you. If your brand is memorable, the goods and services that you offer will be more likely to be remembered and found on search engines. The power of consistent branding on your website, digital ads, and printed materials will help to reinforce “top of mind awareness” in your target audience.
2. INCREASED RECOGNITION
Although many visuals must come together to create great branding, your logo is the centerpiece of your brand. Logo design is critical because graphics will be on every email, business card, brochure, label and all advertising generated by your firm. A powerful logo is simple enough to be memorable, but distinctive enough to create a lasting impression of your company.
3. BUILD TRUST
A professional and consistent appearance builds credibility and trust. People are more likely to purchase from a business that has an image of being polished and legitimate. The emotional response to your brand can elevate the value of your firm and help to grow sales.
4. TARGETING
Your brand will help to define your target market. Digital marketing can find general markets (ie anybody looking for your products or services on a search engine) or very specific audiences (ie specific age groups and income levels). Part of a successful brand is to understand your target customers and create an image that successfully communicates the benefits of your organization to that audience.
5. MOTIVATE YOUR TEAM
If your firm has a specific mission and employees talk to customers who are happy that they found you and the goods and services that you provide, you will have the foundation of a happy workforce. Positive and happy employees are more motivated, more productive and will create a culture that will help your company to prosper. When your brand promises “cheerful service” and a customer receives exactly that type of service, trust in the brand grows, and so do sales.
CONCLUSION:
A good brand is not an accident. It requires discipline, soul searching, review of relevant market data, and in the end, a strong sense of who you are that can be effectively communicated to your customers and your team. If you can use the power and focus of digital marketing to effectively educate your target market about your brand, you will have taken a strong step forward in building a successful business.
